More on Logo Design Elements - Staples

The Staples logo is a familiar one, isn't it? You probably see it almost every day. But have you ever looked closely at it. There's a small but unique design element that has been cleverly worked into one of the letterforms.

Do you see it now? Can you tell what it is, or what significance it has to the business? Do you like it?

Over the years, we have posted several examples of hidden design elements in logos. I'm a huge fan of cleverly design logos, especially those with little subtleties. (And I am a huge fan of the people who create such designs!)

Check out a few from the past. Some are more subtle than others:

http://marketinggenius.blogspot.com/2005/08/look-closer-closer-theres-another.html


http://marketinggenius.blogspot.com/2006/01/more-hidden-logo-elements-goodwill.html


http://marketinggenius.blogspot.com/2006/06/more-hidden-logo-design-elements.html


http://marketinggenius.blogspot.com/2005/10/more-hidden-logo-elements.html

Hidden Logo Design Elements - Tostitos Fiesta Bowl

It has been way too long since we've had one of these fun, quizzical Hidden Logo Design Elements features. Let's see how good of an eye for detail you have. Can you see the hidden design elements in the Tostitos Fiesta Bowl (tm) logo?

Don't you just love these! Actually, this one is not too challenging. If you are new to these Hidden Logo Design teasers, use the search box or simply click to find more. Enjoy--and above all ... Let's Go Mountaineers!

Hidden Logo Design Elements - Baskin Robbins

In its 60th year, Baskin Robbins rolled out this new brand logo. Anyone see the hidden design element in the new, jazzy Baskin Robbins logo?

Here's a clue ... what is the first thing that comes to mind when you think of Baskin Robbins? Okay, ice cream, sure--but what else?

How do you feel about the new brand logo? Do you think it's sweet? Is it too much of a departure from the former design? The company's brand manager, Ken Kimmel, explains the strategy and philosophy of the brand makeover in an article posted on the company's Web site.

Marketing geniuses who enjoy these sorts of brain teasers should be sure to check out the sneaky, hidden logo design elements in the following brands:

Finding Nemo
Goodwill Industries
Federal Express
Big Ten Conference

Hidden Logo Design Elements: Hershey Kisses

With Valentine's Day coming soon, we have a sweet little brain teaser for you. Can you find the hidden design element in the Kisses logo?

Yes, we know that you are now suffering from an insatiable chocolate craving. Sorry 'bout that.




How many times have you looked at the Kisses logo? Have you ever noticed anything special about it, aside from the letters, the colors or the word itself? I have to admit that even though I've eaten my fair share of Kisses over the years, I had not noticed the wonderfully subtle design touch that is embedded inside the logo.


Here's another photo that may help you find the hidden design element. Don't worry about the product itself. Forget about the mini cookies and the confetti sprinkles. Just see if you can find the unique, hidden element within the "Kisses" logo.


If you like these visual puzzles, we have several in the blog archives that you will enjoy.


Have fun ... but please do not blame me if you are unable to look at a logo the same way ever again.

More Hidden Logo Design Elements

As the parent of two young children, I had seen the "Finding Nemo" logo hundreds of times. Then, strangely, the other day when I found the CD case lying on the dining room table I saw--for the first time--a hidden design element in the logo.

Do you see it yet?

If not, perhaps you will need to fish around a bit.

Have fun, marketing geniuses!

If you like these "Hidden Logo Design Elements" brain teasers, here are a few from the past.

Goodwill

Big Ten Conference

FedEx

Hidden Logo Design Elements: The Golf Channel

Here is another chapter in our continuing feature series on interesting logo designs. The Golf Channel logo, displayed at left, is an interesting and timely case study in hidden logo design elements.

This week is, of course, U.S. Open Week. Millions of golf fans around the world are tuning in to the Golf Channel for in-depth coverage on one of professional golf's major championship contests.

Like most viewers, I had seen this logo hundreds of times prior to today. Yet, this morning, it came to me: something new. My eye found the hidden elements embedded within the Golf Channel's brand icon.

Can you find it? Post a comment below and tell us what you see. Happy hunting!

For more of these logo studies, check out the following:

Animal Planet

FedEx

Finding Nemo

Goodwill Industries

Hershey Kisses

Baskin Robbins

Big Ten Conference

Staples

Presidential Campaign logos

Tostito's Fiesta Bowl

Xerox

Coming Up: Another "Hidden Logo Design" Challenge

Friend and comrade, Justin Seibert, gave me a heads-up on a new logo example to share with the community of marketing geniuses. It's sneaky. And I think you will love it. So here's a clue: it is somewhat reminiscent of my 9th grade hairstyle.

If you are not familiar with our Hidden Logo Design series, it is one of the most popular themes on our blog. Here are a few, if you'd like to get up to speed to be ready for this next one that Justin discovered:

Animal Planet

FedEx

Finding Nemo

Goodwill Industries

Hidden Logo Design: American Stock Exchange

Thanks to marketing genius, Justin Seibert, for spotting this interesting logo design teaser. Justin writes:

I really enjoy your logo analysis and saw one today that caught my eye. Go to the American Stock Exchange Web site and check out the logo at the top for Fixed Rate Options. It reminds me of a different word (don't want to bias you with my thoughts). Would love to see a post or just your thoughts if you have time.

There you go, Justin. Thanks, again.

Readers, let's have your comments! What do you see?

Pepsi logo

Late last year, Pepsi unveiled a new look and a new campaign, which some have said looks similar to President Obama’s highly popular campaign logo (which I blogged about several months ago HERE.)

 A visit to the Pepsi “Refresh Everything” page lets visitors “speak their mind as a new president prepares to refresh the nation.” A commercial was released around New Years with the logo acting as the “O” in many words…“optimism,” “good times,” and yes, “hope.”

I wonder if Pepsi is present at the inauguration today?

Best wishes to President Obama and his family!

 

 

Bonus Hidden Logo Design:

There is a little treat when you look at the letters of the word “Pepsi.” You may have to tilt your head to see it.

(Hint: Think of the past!)

More Hidden Logo Elements - Goodwill

There is a very subtle, hidden design element in the Goodwill Industries logo. Can you see it?

Hint: it's a lowercase letter form.

Happy hunting!

Look Closer, Closer. There's another design elem...

How often do you study brand logos? I guess the folks at Maple including myself do it for a living. I recently got into a scuffle with one of our graphic designers about a hidden element in a well-known corporate logo, FedEx. She had claimed that the logo contained an arrow in it. I of course bet the farm that no arrow was present and she was out of her mind. Most of these conversations took place after work hours when I was driving around town and I saw FedEx trucks. I studied and studied the fonts and colors and found nothing.

A few days after the initial argument, she pointed out the obvious. It was right in front of my face all along and I couldn't see it.

I told me wife about it as well and she argued with me until she was blue in the face. Once I unveiled it to her she thought the designers did it by accident. I of course disagreed.

I have asked many people I know including FedEx employees and most don't know it exists.

The moral of the story is there is usually more than meets the eye in design elements today. Look closer and you will find them.

P.S. The closer thing is a Star Wars and South Park rip off.

Who Can Solve It?

You tell me.

This probably oh, so obvious hidden design element is a part of the campaign making the public aware of the climate crisis.

The message of this campaign is, "WE Can Solve It"--subheaded by "WE Can Solve the Climate Crisis".

An excerpt taken from the 'About Us' section of their webpage:
The We Campaign is a project of The Alliance for Climate Protection -- a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore. The goal of the Alliance is to build a movement that creates the political will to solve the climate crisis -- in part through repowering America with 100 percent of its electricity from clean energy sources within 10 years. Our economy, national security, and climate can’t afford to wait.


So when you find the design element, tell me what you think...about the logo and its message.



FINALLY, you say..."not another class question"
Don't worry...I'll be back with those in no time! =]