Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, January 20, 2009

Pepsi logo

Late last year, Pepsi unveiled a new look and a new campaign, which some have said looks similar to President Obama’s highly popular campaign logo (which I blogged about several months ago HERE.)

 A visit to the Pepsi “Refresh Everything” page lets visitors “speak their mind as a new president prepares to refresh the nation.” A commercial was released around New Years with the logo acting as the “O” in many words…“optimism,” “good times,” and yes, “hope.”

I wonder if Pepsi is present at the inauguration today?

Best wishes to President Obama and his family!



Bonus Hidden Logo Design:

There is a little treat when you look at the letters of the word “Pepsi.” You may have to tilt your head to see it.

(Hint: Think of the past!)

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Blogger Skip Lineberg said...


Thanks for this fabulous post. I can certainly see a similarity. You've rasied a great question about Pepsi's presence at the inauguration. I wonder, too.

Hey - and I think I see the hidden logo element! Very cool. Thanks for sharing this with us.


3:06 PM


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