Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, February 04, 2008

Hidden Logo Design Elements: Hershey Kisses

With Valentine's Day coming soon, we have a sweet little brain teaser for you. Can you find the hidden design element in the Kisses logo?

Yes, we know that you are now suffering from an insatiable chocolate craving. Sorry 'bout that.

How many times have you looked at the Kisses logo? Have you ever noticed anything special about it, aside from the letters, the colors or the word itself? I have to admit that even though I've eaten my fair share of Kisses over the years, I had not noticed the wonderfully subtle design touch that is embedded inside the logo.

Here's another photo that may help you find the hidden design element. Don't worry about the product itself. Forget about the mini cookies and the confetti sprinkles. Just see if you can find the unique, hidden element within the "Kisses" logo.

If you like these visual puzzles, we have several in the blog archives that you will enjoy.

Have fun ... but please do not blame me if you are unable to look at a logo the same way ever again.

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Anonymous Adam said...

There appears to be a kiss between the K and I. I never never noticed that before.

9:49 AM

Blogger Karan said...

Ah, see... I thought it was that the banner on each package made the kiss resemble an upside-down heart.

Live and learn.

7:44 PM

Blogger Skip Lineberg said...


Sharp eye, man. Good job!

3:41 PM

Blogger Skip Lineberg said...


Perhaps it is both?! If you saw it, then it must be so.

Thanks for adding to the fun.


3:42 PM

Anonymous Anonymous said...

It's as though we're revisiting "subliminal" messages of advertising. Of course, then it was just urban legends with the Camel Cigarettes and Coca-Cola posters or packaging which allegedly had graphic sexual images hidden within.

3:25 PM

Blogger Skip Lineberg said...

Dear anonymous commenter-

Thanks for being part of the marketing genius community. We appreciate your comment. I'm not sure that it's subliminal (not in any intentional, subversive way), but just clever, cute design.


4:41 PM

Anonymous Anonymous said...

I suppose you're right. I may have gone a bit off course with the subliminal comment since I'm from the old school of design... back in the 80s during the time of press-type, rubylith, greeking and the ushering in of MTV and other memorable moments from that time. Just a moment of flashback, that's all. Thanks, Skip, for a great blog to share and learn.

4:46 PM


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