Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, January 03, 2006

More Hidden Logo Elements - Goodwill

There is a very subtle, hidden design element in the Goodwill Industries logo. Can you see it?

Hint: it's a lowercase letter form.

Happy hunting!


Anonymous Dimitry said...

g smiles ;)

12:57 AM

Anonymous Anonymous said...

This might help those who dont know what the logo looks like

1:47 AM

Blogger Jen said...

It's a G! Yippee! I got this one! (I really struggled with the FedEx one! Although, every time I see a FedEx commercial or truck, I look for the arrow!)

9:42 AM

Anonymous Michael Valiant said...

This one is subtle!

There is a goodwill around the corner from my office; I see that smiley face all the time and never noticed that the 'G' was there.

3:45 PM

Anonymous Anonymous said...

I was privvy to some controversy over this logo when it came out. This was no slam dunk internally for GWI.
Some goodwill employees thought it focused on the disabled being less than whole, or "half witted."

12:32 PM

Anonymous Anonymous said...

Too bad people spend so much time on trivial issues like logos and things on the periphery. Imagine what we'd accomplish if we went after the issues that good people face just trying to eek out a survival life style... the difference is "man kind" in stead of "society". Think about eh difference.

6:58 AM

Anonymous Anonymous said...

Illuminati all-seeing eye

9:03 PM

Blogger Skip Lineberg said...

Dear anonymous poster - with regard to priorities and time spent, if there's a company that spends more time on community service and volunteerism than Maple Creative, I am not aware of one.


5:35 PM

Blogger Skip Lineberg said...

Anonymous - hmmm. Had not thought of the all seeing eye. Thanks for contributing to the conversation!

5:36 PM

Blogger St.John said...

Yay! I am now in the 'know'
it's a G (lowercase) Although I did learn of the arrow in FedEx about a couple of years ago. Now, it's all I see!

6:12 PM

Blogger Skip Lineberg said...


Thanks for stopping by and adding your thoughts to this conversation. Glad to know that you had some fun and learned something too. About FedEx, it is rather unnerving once your brain is exposed to the arrow that's carved out of the negative space of the letter forms, isn't it?


7:59 PM


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