Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, May 29, 2008

Logos of the presidential hopeful

As we all know, a presidential election is on the horizon. If you did not know this, you must have been asleep for the past several months.

So while the news anchors and late-night talk show hosts discuss the issues and the controversies, I have been busy checking out the things that matter…

The logos.

And I must say, I think Obama is winning in the logo department; at the very least he gets kudos for originality. The design feels hip and new, it doesn’t resemble presidential logos of the past. Plus there is a nice subliminal message… a new dawn on America.

Hillary goes with a three-star three-stripe flag streamer underlining her name. First name of course. It makes for an ok design, albeit a design I’ve seen a million times before. It’s not necessarily memorable. That, and "for president" seems like it was thrown in as an afterthought.

And McCain is topped with a military star growing yellow triangles. Ok, we get it already. You served in the military. I must admit that it is refreshing to see him step away from the red/white/blue palette that every candidate seems to use. It is also simple and to the point.

Regardless of who you are supporting for president I’d like to see what others think about the logo design of the candidates (and sorry to all the candidates I left out).

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Blogger Thomas said...

Agreed. Obama has a refreshing Presidential logo. Great design. I wish Huckabee was still in the running though. He had a great spot with Chuck Norris that had me in stitches. I think we would have seen more fun advertising out of him. His logo wasn't bad either. Check it out on youtube.

9:49 PM

Blogger Dave said...

I agree about Obama's logo. You've hit it spot on: it's very subliminal.

Clinton's logo just makes me sorta cringe. It looks like every tired candidate logo I've ever seen.

McCain. again, you're dead on about the military thing, but its an ok design.

In order by favorite: Obama, McCain, Clinton

11:00 PM

Blogger Skip Lineberg said...


Thank you for joining the conversation on Presidential logos. A candidate needs every conceivable edge, from the oratory to the policy to the subliminal design element, in order to prevail. I appreciate your opinions on this matter ... and hope you will return often.


4:52 PM

Blogger Skip Lineberg said...


How nice of you to take the time to share you favorites here. Thank you for joining the conversation. Your assessment is right in line with my own preferences among the three.


4:54 PM

Anonymous rebecca said...

Agreed -- Obama has the best logo. I like that the sphere can be used independent of the rest of the logo. It's pure gestalt. :)

7:14 PM

Blogger CT Thomas said...

Obama definitely. A winning approach for a candidate who is just four delegates away to clinch the democratic nomination as of Tuesday, June 3.

7:34 PM

Blogger Aaron said...

I also thought his logo was created purposefully in a circular shape in order to remind people of "O"bama when the logo was used, or visible, only by itself. The red-and-white stripes remind me of wheat fields. The Obama camp has brought such a thoughtfully refreshing quality to not only his logo, but also to his print campaigns and website. Out of the three I would say that Obama's logo has the most cohesion with his website and print materials - really creates a more connected feel.

11:24 PM

Anonymous Todd Beane said...

Perfect summarization on the logo comparison. Obama's logo is the best on many levels as you have indicated. But I do like McCain's too, it is the classy style.

The subliminal "dawning of a new era" is a great observation. I wonder if they planned it to mean that or just stumbled upon looking that way after the "O" was redesigned for his logo?

11:01 AM

Blogger Skip Lineberg said...


Enjoyed your comment. You were prophetic!?!

Thanks for joining the conversation. Always good to see you here.


5:07 PM

Blogger Skip Lineberg said...


Nice to see you on Capitol Street and here in the blogosphere! Thank you for taking the time to post your comment and for joining this fun conversation.

Btw, I've added your blog to our blogroll. Would you be inclined to add ours to your?


5:09 PM

Blogger Skip Lineberg said...


Thanks for joining our conversation and sharing your observations on Obama's logo. Hope you will continue to participate in the marketing genius community.


5:11 PM

Blogger Skip Lineberg said...

Hello, Todd!

It's always great to hear your voice here in our community! Thanks for joining this conversation. Good question about the "dawning" aspect.


5:13 PM

Anonymous rebecca said...

Thanks! I added you!

8:58 AM

Blogger Skip Lineberg said...

Thanks for the reciprocal link. Nice to help one another out!


10:35 AM


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