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Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, May 22, 2007

More on Logo Design Elements - Staples



The Staples logo is a familiar one, isn't it? You probably see it almost every day. But have you ever looked closely at it. There's a small but unique design element that has been cleverly worked into one of the letterforms.

Do you see it now? Can you tell what it is, or what significance it has to the business? Do you like it?

Over the years, we have posted several examples of hidden design elements in logos. I'm a huge fan of cleverly design logos, especially those with little subtleties. (And I am a huge fan of the people who create such designs!)

Check out a few from the past. Some are more subtle than others:

http://marketinggenius.blogspot.com/2005/08/look-closer-closer-theres-another.html


http://marketinggenius.blogspot.com/2006/01/more-hidden-logo-elements-goodwill.html


http://marketinggenius.blogspot.com/2006/06/more-hidden-logo-design-elements.html


http://marketinggenius.blogspot.com/2005/10/more-hidden-logo-elements.html

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5 Comments:

Blogger Jen said...

I have always loved this one! It's the staple as the L. And I love the company name....Staples - the obvious reason meaning a type of office supplies, but "staples" also means the necessities...this store provides companies with the necessity of business/office supplies. Great name and logo! :)

Kudos to the marketers for Staples!

8:37 PM

 
Blogger Rick Lee said...

I also think it's a great company name but I always thought that the staple "L" looked like a defective staple. The kind you are going to need to remove and try again!

4:05 PM

 
Blogger Tanya said...

Does anyone know the name of the designer who created this logo?

10:53 PM

 
Anonymous image editing said...

Nice logo!!

11:27 PM

 
Anonymous Logo Design Services said...

Excellent post ! You make some brilliant points very nice realization. keep it up

8:36 AM

 

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