More on Logo Design Elements - Staples

The Staples logo is a familiar one, isn't it? You probably see it almost every day. But have you ever looked closely at it. There's a small but unique design element that has been cleverly worked into one of the letterforms.

Do you see it now? Can you tell what it is, or what significance it has to the business? Do you like it?

Over the years, we have posted several examples of hidden design elements in logos. I'm a huge fan of cleverly design logos, especially those with little subtleties. (And I am a huge fan of the people who create such designs!)

Check out a few from the past. Some are more subtle than others:

http://marketinggenius.blogspot.com/2005/08/look-closer-closer-theres-another.html


http://marketinggenius.blogspot.com/2006/01/more-hidden-logo-elements-goodwill.html


http://marketinggenius.blogspot.com/2006/06/more-hidden-logo-design-elements.html


http://marketinggenius.blogspot.com/2005/10/more-hidden-logo-elements.html