Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Saturday, June 14, 2008

Hidden Logo Design Elements: The Golf Channel

Here is another chapter in our continuing feature series on interesting logo designs. The Golf Channel logo, displayed at left, is an interesting and timely case study in hidden logo design elements.

This week is, of course, U.S. Open Week. Millions of golf fans around the world are tuning in to the Golf Channel for in-depth coverage on one of professional golf's major championship contests.

Like most viewers, I had seen this logo hundreds of times prior to today. Yet, this morning, it came to me: something new. My eye found the hidden elements embedded within the Golf Channel's brand icon.

Can you find it? Post a comment below and tell us what you see. Happy hunting!

For more of these logo studies, check out the following:

Animal Planet


Finding Nemo

Goodwill Industries

Hershey Kisses

Baskin Robbins

Big Ten Conference


Presidential Campaign logos

Tostito's Fiesta Bowl


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Anonymous jeff said...

It's the arc-swing of a club down to the tee.

2:53 PM

Blogger Skip Lineberg said...


Thanks for your guess! I'll post my perception of the hidden elements in a day or two. Let's see what some other folks perceive.

Great to have you here as part of the community of marketing genius!


10:27 AM

Anonymous rebecca said...

Yeah, that's kind of what I was thinking, too -- the swing and the tee.

10:06 PM

Anonymous Todd said...

The blue circle with the silver outline is kind of in the shape of a golf ball with the inside swoosh, showing what kind of spin you want to create when striking a golf ball. The dark grey background reminds me of titanium - as in what better to use than a titanium drive!

8:10 AM

Blogger Bob Coffield said...

I have to agree - swing down to the tee. Had never noticed. Wondering whether the Golf Channel has ever done any testing on the subliminal outcome of the logo. Do businesses often do this type of research?

9:21 AM

Blogger Erin Deegan said...

I see a twisted up golf club. Someone must have gotten angry!

I can also see the curved part of the G as the path the ball takes from tee to green.

3:44 PM

Blogger Skip Lineberg said...


Glad to see you here again! Thanks for taking the time to post a comment and to share your perception of the shapes and symbols.


8:19 PM

Blogger Skip Lineberg said...


Wow! What an imaginative interpretation. Thanks for stopping by and taking the time to post a comment. We're always glad to hear your voice in our online community!


8:20 PM

Anonymous Lightning said...

It also resembles and eye looking out obliquely with the swoosh and tee forming reflective highlights

4:52 PM


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