Look Closer, Closer. There's another design elem...

How often do you study brand logos? I guess the folks at Maple including myself do it for a living. I recently got into a scuffle with one of our graphic designers about a hidden element in a well-known corporate logo, FedEx. She had claimed that the logo contained an arrow in it. I of course bet the farm that no arrow was present and she was out of her mind. Most of these conversations took place after work hours when I was driving around town and I saw FedEx trucks. I studied and studied the fonts and colors and found nothing.

A few days after the initial argument, she pointed out the obvious. It was right in front of my face all along and I couldn't see it.

I told me wife about it as well and she argued with me until she was blue in the face. Once I unveiled it to her she thought the designers did it by accident. I of course disagreed.

I have asked many people I know including FedEx employees and most don't know it exists.

The moral of the story is there is usually more than meets the eye in design elements today. Look closer and you will find them.

P.S. The closer thing is a Star Wars and South Park rip off.