Maple Marketing Campaign for Fairmont Federal Credit Union Grabs National Honors
As we've stated before, it is fine to win awards within our industry. Back in the early days at Maple Creative, we would get a big boost from Crystal Awards and Addys. As time goes by, however, it seems much more gratifying when our clients win awards for marketing within their professional groups and trade associations.
Such was the case again recently when Fairmont Federal Credit Union picked up a pair of Merit Awards in the Diamond Awards Competition at the 2010 CUNA Marketing & Business Development Council Conference in Washington, DC.
Fairmont Federal Credit Union won one Merit Award for its direct-mailer and another for its TV advertising series (campaign), both designed by Maple Creative. The direct-mail piece and the TV ad campaign were but two tactical elements in an integrated marketing campaign for FFCU's Rewards Checking. The campaign was remarkably successful during an unquestionably challenging national and local economic times. In just over a year, FFCU increased membership by 30% and increased deposits to record levels.
The keys to success were a strong service offering (Rewards Checking offered great rates and low/no fees for new members), a tightly integrated creative campaign and outstanding coordination between FFCU management and the Maple team. The awards are a nice verification of outstanding success in financial services marketing. But at Maple Creative, nothing is more gratifying than results--especially when those results are of the record-breaking magnitude that our client achieved!