Hidden Logo Design Elements: Hershey Kisses

With Valentine's Day coming soon, we have a sweet little brain teaser for you. Can you find the hidden design element in the Kisses logo?

Yes, we know that you are now suffering from an insatiable chocolate craving. Sorry 'bout that.




How many times have you looked at the Kisses logo? Have you ever noticed anything special about it, aside from the letters, the colors or the word itself? I have to admit that even though I've eaten my fair share of Kisses over the years, I had not noticed the wonderfully subtle design touch that is embedded inside the logo.


Here's another photo that may help you find the hidden design element. Don't worry about the product itself. Forget about the mini cookies and the confetti sprinkles. Just see if you can find the unique, hidden element within the "Kisses" logo.


If you like these visual puzzles, we have several in the blog archives that you will enjoy.


Have fun ... but please do not blame me if you are unable to look at a logo the same way ever again.