The Power of Communication
Is this post about Marketing? I'm not quite sure.
But, I'm going to write it anyway.
Communication is incredibly powerful. If you do it constantly and everyone knows what is going on - the world is a lot better place to be.
When your clients know what you are working on, they understand the value you are bringing to them - viola! - they are happy.
When your customers understand that you appreciate them, their challenges and their business interests - things go smoothly.
When communications break down - chaos.
So, what's my point? Let's frame the discussion of Marketing, Advertising, Public Relations and E-commerce differently. If the conversation is active, engaging and everyone knows what is going on, the environment for sales flourishes - your customers are happy.
If you let it fail - I'm not saying that we're perfect - the recovery is three times as hard as not communicating on a consistent, clear, open basis.
Integrating communications, keeping customers informed, letting them know you care and are engaged - that's Marketing.