Why Targeting Works!
The more I can refine my target customer, the more return I will receive on marketing dollars expended.
It is just that simple.
If you sell to someone that knows you and understands your value, and you can meet their service expectations - it will cost you X.
If you sell to someone that knows the service you provide, understands the value of your business, but doesn't know you - X + X.
If you sell to someone that does not know your service, doesn't understand your value proposition, has no awareness of you - uh-oh: X+X+X+X+X.
Our point - allocate the resources to target your best customer prospects - it will pay off in the end.