Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, October 07, 2005

Why Targeting Works!

The more I can refine my target customer, the more return I will receive on marketing dollars expended.

It is just that simple.

If you sell to someone that knows you and understands your value, and you can meet their service expectations - it will cost you X.

If you sell to someone that knows the service you provide, understands the value of your business, but doesn't know you - X + X.

If you sell to someone that does not know your service, doesn't understand your value proposition, has no awareness of you - uh-oh: X+X+X+X+X.

Our point - allocate the resources to target your best customer prospects - it will pay off in the end.


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