Why did you wait so darn long?
You missed the sweetspot.
You missed the sales curve.
You missed the demand and you got rid of my favorite - The Boxy Cherokee.
Me thinks you missed the SUV party train.
SUV sales are plummeting (I have a Toyota Sequoia, my wallet can tell you why) and you introduce the all new, big honkin', gas guzzlin' Commander.
Swing Batter - Whif!
I know you couldn't stop it. You'd been planning to do it for quite some time. But, wow, I don't think the timing could have been any more against this product launch.
The Commander, I am afraid, is going to have a tough time of it.
As much as I love your brand, I can't understand the abandonment of the traditional, boxy Cherokee and the ill timed introduction of the Commander.
The Liberty is not a Cherokee.
People are downsizing their vehicles.
The next two quarters will be interesting.