Owning The Word

Just went through an interesting exercise on Google.

I wondered who would be the top site returned for a random list of words. Here's what I found out:

Avocado: California Avocado Commission - www.avodaco.com
Breakfast: Mister Breakfast - www.mrbreakfast.com
satiable: Catapult Communications - www.catapult.com
Delivery: US Post Office - www.usps.com
Entertainment: EOnline! - www.eonline.com

What's your word for your business?
Do you own it?
What happens when you search for you on the Internet?