Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, October 27, 2005

Owning The Word

Just went through an interesting exercise on Google.

I wondered who would be the top site returned for a random list of words. Here's what I found out:

Avocado: California Avocado Commission -
Breakfast: Mister Breakfast -
satiable: Catapult Communications -
Delivery: US Post Office -
Entertainment: EOnline! -

What's your word for your business?
Do you own it?
What happens when you search for you on the Internet?


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