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Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, October 27, 2005

Owning The Word

Just went through an interesting exercise on Google.

I wondered who would be the top site returned for a random list of words. Here's what I found out:

Avocado: California Avocado Commission - www.avodaco.com
Breakfast: Mister Breakfast - www.mrbreakfast.com
satiable: Catapult Communications - www.catapult.com
Delivery: US Post Office - www.usps.com
Entertainment: EOnline! - www.eonline.com

What's your word for your business?
Do you own it?
What happens when you search for you on the Internet?

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