Marketing an Athlete: Pat White for Heisman
West Virginia University's athletic department and its head football coach have decided to actively promote Pat White as a Heisman Trophy candidate. White, the Mountaineer's talented and accomplished quarterback, has all the right stuff. He's a great kid with a wonderful attitude, plus phenomenal athletic skills. Perhaps most importantly, he is a proven winner.
Details of the University's decision (a no-brainer in my opinion) and Pat White's credentials are well documented in today's Daily Mail column by sportswriter Jack Bogaczyk.
Here's my question to you, marketing geniuses: What would you do to generate publicity and create buzz in support of Pat White to maximize his chances of winning the coveted Heisman Trophy, college football's top individual honor? Put your sports information director (or athletic director) hat on ... and let's have some suggestions. Please post your suggestions as a comment below.
By the way the award is decided by a voting process by the members of the Downtown Athletic Club of New York. It will be awarded in early December of 2008. More about the award here.