Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, April 04, 2008

Packed House. Standing Room Only. Full Media Coverage

The words in the headline of this article represent a successful event. Those words equate to what good looks like, from our clients' perspective.

Successful events require skill and tenacity ... and even a bit of luck.

Skill - you have to know how to do it. We rely upon our trusted RSVP process to guide us in strategy. Then, we rely upon talented professionals, failsafe systems, flawless execution to get the job done. You have to understand when and how to contact the media (if they are part of the event mix).

Tenacity - when things go wrong, or break or fail to show up (and they always do), you have to have the wits and the toughness to work through such adversity. Plus, you have to have the confidence and poise to avoid getting flustered.

Luck - you have to be lucky in the sense that bad weather, a natural disaster, a competing event or major world news event can hurt your event's attendance. Stuff happens.

Personally, I truly love working on events... love conceptualizing, planning, promoting and working events. And I love the high stakes nature of events. Many of my colleagues at Maple do, too. Regarding our performance in this area of our practice, Maple is "undefeated." Every single time, without exception, the results are: packed house, standing room only, full media coverage.

The photo above was taken at our most recent event, the public announcement ceremony for a tourism project in Beckley, West Virginia. See the packed house. You can see a few pieces of media gear, too.

No one does events better than Maple. That's not arrogance. It is, perhaps, pride in what we do ... and the passion that we bring to our work. And I make no apologies for such statements.

Whenever someone is engaged in something that they love, isn't it magic? Isn't it beautiful to see passion in action! Can passion rightfully applied ever be defeated?

This next photo below shows Michael Haid and I passionately engaged in our work at the event. It was taken just prior to the start of the press ceremony. Look closely and you'll also see the nice stage setup, the backdrop and the phenomenal artistry that our design team does on brand identity. More details about the event and the project are available here.

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Blogger ScLoHo (Scott Howard) said...

Congratulations on the great turn out.

Too often I see a handful of people, mostly reporters, at press events and they have to do really tight camera shots so the room doesn't look empty.

9:52 AM

Blogger said...

The "Brand", like most, doesn't say much to me except the thought it'll be real hot and uncomfortable that day.

If that's the message, then maybe I'll remember it.

11:15 PM

Blogger Skip Lineberg said...

Scott- Thanks for your message. Your comment brought to mind those CSPAN scenes where a lone Representative is addressing a lone camera.

1:58 PM

Blogger Skip Lineberg said...

Chuck- thanks for checking out the Marketing Genius blog. All comments and viewpoints are welcome. The target audience, in the case of Burning Rock, loves to get hot and uncomfortable in exchange for some adrenaline, rare scenery and terrain.

Glad to see that you've launched a blog, too. Good luck.

2:04 PM


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