Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, April 07, 2008

Do Agencies Get Social Media?

Friend, blogger and marketing genius, Tom Pick of Web Market Central posted this interesting commentary recently. (Perhaps I found it interesting because he cited our firm. Thanks for the compliment, Tom!)

Tom's thesis is that smaller marketing consulting firms, like ours, are exploring and implementing social media tools (such as this blog), while larger traditional agencies are still relying upon traditional tactics like advertising and PR.

While this is true and we are, indeed, exploring and learning about new ways to communicate and promote, we have not completely abandoned traditional media. Our soapbox philosophy and credo remains: success lies in creating aligned layers of strategic marketing tactics. The Web, blogs, Facebook and Twitter are new, promising (and exciting) channels--not the answer. In fact, we hold as truth the belief that there is no such thing as the answer. Each client is different; each situation with corresponding objectives and audience targets is unique.

Part of the beauty of Web 2.0 and social networking is the relationship aspect. I have not met Tom Pick (in person). Yet, we are working together to share ideas and to promote the best of what the other is doing. And once you jump onboard with social media and embrace the concept, you will meet dozens of allies. I certainly have, and I consider it a true blessing.

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