Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.
Monday, July 23, 2007
What's the dollar value of a brand?
According to an economist on the Today Show this morning, products with a recognizable brand can charge 25% more than generics.
0 Comments:
Post a Comment
<< Home