Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, July 23, 2007

What's the dollar value of a brand?

According to an economist on the Today Show this morning, products with a recognizable brand can charge 25% more than generics.

Still question the importance of good marketing?


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