Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, July 13, 2007

Great Advice and Great Newsletter

Here's a wonderful insight in an excerpt from this month's "Jugglezine," a great e-newsletter published by the Herman Miller Company. What I love about most "Jugglezine" is its format: easy to read, useful and concise. Marketing geniuses always adhere to The Rule of 3 B's. Be brief. Be brilliant. Be gone!

Successful people know the power of stick-to-itiveness--whether it's used to launch a business or lose weight. In addition to not giving up easily, they also learn from their mistakes by embracing a temporary setback as a chance to reassess their game plan.Psychologist Angela Lee Duckworth, a researcher at the University of Pennsylvania, calls it "grit"--a quality that she defines as "tenaciously pursuing something over the long term." She believes it's more important than I.Q., grades, leadership skills, and talent when it comes to succeeding in work, school, and other areas of life. In her study of high achievers, Duckworth found that grit was one of best predictors of achievement for Penn undergraduates, West Point plebes, and national spelling bee contestants, among other survey participants.

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