Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, June 28, 2007

Marketing Fosbury "Flops"

The Marketing Fosbury Flops

To start this blog, get on your tennis shoes. We’re going to the track. High Jump…An event full of conditioning, strength and determination.

Many “Flops” can be correlated with high jump. Jumpers used to run and dive over the bar head first or come from a diagonal angle and scissor-kick their legs over. Then, at the 1968 Summer Olympics: a break-through in high jump that will never be forgotten

Dick Fosbury took an angled run to the bar. He then planted his outside foot and leaped backward over the bar, head first. An arch of the back and a kick of the legs and Fosbury landed on the mat, clearing the bar by inches. He took home the Gold medal.

Marketing is full of conditioning, strength and determination as well. Your conditioning is your creative thinking. Continually trying to think outside the box and come up with new ideas is a sure way to make you stand out. Determination is the hard work you put through to make things happen. Your strength is represented in the actions you take to achieve your goals. Your marketing, customer service and your employees are all carrying your team to win and succeed, whatever your contest.

Now, marketing has been known to have a few “flops” of its own. Often times, a technique may not be as successful as you had hoped. There are failures. The question is: are you ready to take the leap backwards over the bar? Are you ready to try something new?

You could land the gold medal … and your next client!

P.S: This blog was brought to you by Maple Creative’s Summer Intern, Julie Tawney…A High Jumper for West Virginia University Women’s Track Team (featured in the photo above).

Photo: Julie Tawney Big East Championships 2007

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Anonymous J. Keeling said...

As a former high jumper (Winfield High), I enjoyed the analogies within this post. Mr. Fosbury had the courage to revolutionize the sport with his technique. I'd venture to say he planned, practiced, and perfected the method before unveiling it in 1968.

As Skip points out, effective marketing requires similar measures. When done in a creative yet systematic fashion, the results can be tremendous.

3:37 PM

Blogger Skip Lineberg said...


Thanks for your comment. Great to see you back here on the Marketing Genius blog!


5:00 PM


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