Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, July 18, 2007

Success in Business

Here's one of the most memorable, humorous and essentially true statements I have ever heard about being successful in business:

Early to bed.
Early to rise.
Work like hell;
and advertise!

This comes from Oshel Craigo, the longtime owner-operator of several restaurant chains, including Tudor's Biscuit World and Geno's Pizza & Spaghetti. I heard him say this in a speech, more than 10 years ago. The line stuck with me. I happened to run into him last night at a business event.

On the one hand, it is great advice, especially for anyone in small business and especially in a retail-oriented business. Business requires amazing focus, tenacity and toughness. It's a dogfight every day. You have to show up. And it never goes away. Don't let anyone tell you differently. Personally, I happen to love it and would not trade it.

From a different perspective, his cleverly constructed advice-limerick is a genius line. In terms of speech making or message development, Mr. Craigo gave them something brief and memorable. The fact that it rhymes adds to its "stickiness."

A tip of the cap to Mr. Craigo and all of the other marketing geniuses who have the tenacity to compete and win in small business.

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