Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, June 27, 2007

RFID Labels Are the Wave of the Future

Fellow marketer and blogger Cae Besaw of Etiquette Systems in Ontario, Canada, wanted to inform all marketing geniuses about RFID labels. It's a new trend, based upon new technology, one we should be watching and leveraging. We thought it would be good information to share.

With their tracking capability and the potential of replacing cashiers, RFID labels are a controversial topic. RFID labels are already being used in humans, animals and passports. I’m going to talk about the definition of a RFID label, the uses of RFIDs, and the benefits of having a RFID label in your product.

RFID stands for Radio Frequency Identification. This is a method that stores and receives data with help of the RFID tags. All RFID tags are composed of integrated circuits and antennas. The RFID was created in 1948 by Leon Theremin who invented it as a spy tool for the Soviet Union.

There are many uses for RFIDs but in the end it’s all a step towards getting rid of price tags, reducing time at the check out counters and inventory management. Imagine how much time and money could be saved if there were no cashiers and you could track your inventory more efficiently. Picture what it would be like to live in a world where the shoplifter would simply not be able to get away with it.

An RFID label, although more expensive, can potentially replace barcode labels. Product tracking is a big reason why companies are getting into RFIDs. Preventing inventory errors will save you time and money. Many companies are changing with the times.

Wal-Mart requires all suppliers to put RFIDs in their products to improve supply chain management. Since this is one of the biggest corporations, other businesses are taking note and moving towards RFID labels. The move that Wal-Mart made toward RFIDs was a big deal when it happened and got people talking about the future of price tags.

Some people are concerned about the tracking capabilities of RFIDs. If you buy a product with a RFID tracking device in it potentially whoever wants to could track where you are. This tracking is a way to figure out who is buying your products so
that you could better target the customer.

RFID labels are here to stay. They save funds spent on lost inventory and eventually may replace all cashiers with their “smart-cart” technology. To have an inventory managing system and a price tag all in one on your product label is really a sign of
technology on the rise. Putting a RFID label in your product will help you with your product supply chain management and will likely aid in building lasting relationships with corporate distributors that have already implemented the use of RFIDs.

In the end, RFID labels save you time and money and formulate happy clients and suppliers. Sometimes you must change with the times to keep your business up to date and fresh.

Now that is great advice for all of us! [Skip]

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