Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, January 23, 2006


With the start of the new year, I feel that it is appropriate to devote a few posts on this blog to the basics. We'll begin with the definition of marketing. So, here goes ....

Marketing - a system of processes, strategies and tactics utilized to create an environment in which sales fluorish.


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