Marketing Genius from Maple Creative

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Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, January 20, 2006

Reading

"When I stop reading, I start getting dumb."

This quote is attributed to my friend and former colleague, Andy Malinoski. The thing about this is it's oh so true!

I have always been an avid, voracious reader. However, for about the last six months, I have not read a book. And I'm embarrassed.

This week I had the chance to give a presentation on Marketing for Non-Profit Organizations. The preparation for it caused me to pull 3 or 4 marketing book down from the bookshelf. I've delved into one, which I am committed to finishing. My "to read" list is oh so long!

It's time for me to start reading again. I have been getting dumb for long enough now.

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