Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, December 22, 2005

New Year's Resolutions for Your Brand

Well it's that time of year again. Time to reflect on another year gone by. Time to make your New Year's resolution. Many will be the same as those made last year - lose weight, make more money, become better at time management, make amends with someone... the list goes on.

But what resolutions will you make for your Brand?

Have you even thought of your brand in 2006? If not, now is the perfect time. Considering the importance of your brand, isn't it important to safeguard it however possible - right now?

Aren't we as marketing professionals to hold the view that its integrity always be maintained and continually strengthened? If so, then consider the following:

Next year will you protect the brand and image of your company or product?

Will all of your branded communications including those on Web sites follow developed and approved graphic standards?

Will your brand be reinforced by a consistency across all communications in order to foster a sense of familiarity and confidence to its diverse audiences?

Will you strengthen your brand equity?

Do you need to repair any damage done in 2005 to your brand?

If you answered yes to even one of these questions, then your work begins right now - if it hasn't already!

Happy Holidays to you and yours - including your brand - from the Marketing Geniuses at Maple Creative!


Post a Comment

<< Home