Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, September 30, 2005

Great Ads #3 - Target

Target. Need we say more?

This ad is clever graphically in the way the tea kettle emanates from the woman's head. The colors are bold, striking. The sunglasses are stylish. The model is beautiful.

The whole theme of "Want vs. Need" is just purely superb, also. Plus, the company is bold enough to show actual retail prices for the items.

Target understands "hip, cool" better than almost any other U.S. company, in my opinion. Kudos to the marketing geniuses at Target for "getting it." And a special kudo to Robyn Waters, who got Target's marketing to where it is now!

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