I live in an older home. It was built in 1938.
Our kitchen was last updated in the 1970's.
The cabinets are a little worn, the counter is pretty dated (we have wanted to replace it since we moved in) and our appliances aren't in the best shape either.
The time is coming when we'll have to bite the bullet and really remodel the kitchen.
We went to Lowe's to begin the process of determining how much ($$$$) the project was going to cost.
We picked up a cabinet catalog, looked at a variety of options in the store and was assisted by very helpful sales people. Keep in mind we aren't ready to buy today. I was actually surprised at the lack of sales pressure the associate put on us.
My wife and I picked the cabinet style we liked, the counter top brand and the features we wanted in our new dream kitchen.
I went back to Lowe's and shared the measurements and specifics with Tom, our salesperson.
In twenty minutes, he printed out a CAD drawing of what my new kitchen would look like from three different angles. This was a line drawing, but it still was impressive. Wow!
Again, we aren't ready to buy today (especially after we realized we picked the most expensive cabinets in the book) but the picture was so compelling. I could see what my new kitchen was actually going to look like.
A week later, I received a mailing from Lowe's offering 6 months, no payments, no interest, etc. with the opportunity to go online to a specialized Web site made just for me that showed our kitchen in color.
On the cover of the mailing was the cabinets that we picked in the store.
Although I didn't purchase this week, I can only imagine the return they are receiving from these efforts. They show me my kitchen, redone in a variety of media with a financing option that is pretty hard to pass up.
Customized marketing - customized kitchen - Marketing Genius Kudos to Lowe's.