Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, August 03, 2005

More on New Car Sales Offers

On the heels of this summer's wave of "Employee Pricing" programs, I have become sensitized to what the automakers and car dealers are doing to compete. Here in Charleston, West Virginia a local Chevrolet dealer is offering the following:

Employee Pricing Plus Tires for Life!

Would this get your attention?

To me, the need to purchase new tires always seems to hit at an inopportune time. I'm cruising along paying bills and managing the household finances, when boom! We need new tires. Ouch - that's going to cost $500 or more. Ouch!

Perhaps if a car dealership agreed to provide me with new tires for free every time that I needed them, it might make the difference. What do you think?


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