Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, August 10, 2005

Marketing with Air Conditioning

As I mentioned before, it was HOT as Busch Gardens.

An interesting thing happened as we walked by a shop that had freezing air blowing out the door.

We walked right in! What did we walk out with? Ice cream and a water, for all five of us.

We hadn't decided to eat. No one had asked for ice cream. We didn't even know we were thirsty.

We were cooler after the experience, and the ice cream was delicious, but they wouldn't have sold us on it just then unless the air conditioning pulled us into the store.

My point: sometimes there are things that attract customers to you, your service and your company. It may not be a sign, an advertisement - but again something as simple as a cool breeze could pull a customer into your business.


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