Redesign of the Medicine Bottle

Things work better when basic design principles are applied. It's true. IDEO has been proving it for years. Here's a great example of a much-needed redesign.

It seems Target hired Klaus Rosberg, a Booklyn, NY industrial designer to rethink and remake the basic pill bottle. The result is remarkable and revolutionary. Wonder how many lives this will save?

Bravo to the marketing geniuses at Target ... once again!