Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, April 03, 2005

New color trends

This time each year we try to give a preview of what's ahead in the design world in terms of color. Last year, here on this Blog, we correctly prognisticated the emergence of green ... old school Izod Lacoste green, grass green. Look all around you, green is everywhere. Green is on the racks at the leading retail clothing/fashion stores. Green has made a huge invasion into corporate logo design and advertising.

So, what is next?

I asked my friend and colleague at Maple, Kim Gayton, to look into her crystal ball. Kim's fondly known around our shop as "Priestess Pantone." This is what she sees:
barely-there colors, especially barely-there pastels.

> Very light ice blue
> Barely-there purple
> Ultra-pale pink

Only time will tell if our color forecast was correct again. I'll bet that her prediction proves to be true.


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