Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, November 08, 2005

Quiz Your Audience

Adding a quiz to your Web site may be a great way to freshen up things a bit. Humans are curious creatures by nature ... aren't we?

Instead of making a point, or stating your case, through a typical, logical presentation of the facts, why not do so with a quiz? Through the experience of a quiz, your audience (i.e., your site visitors) can convince themselves of the need for your product or service ... instead of being convinced by you.

Have any of you seen a good quiz on a Web site recently? Better yet, does anyone currently utilize a quiz on their site? If so, I would love to hear about it.


Post a Comment

<< Home