Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, March 31, 2009

Marketing and the Circus

This wonderful gem was sent to me today by friend and marketing genius, J.J.:

"If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,' that's advertising. If you put the sign on the back of an elephant and walk him into town, that's promotion. If the elephant walks through the mayor's flowerbed, that's publicity. If you can get the mayor to laugh about it, that's public relations. And if you planned the elephant's walk, that's marketing."

source: Reader’s Digest

Now if that's not a great explanation of the science of marketing, I've never seen one! Thanks, J.J.!!!

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Anonymous JJ said...

You are welcome!

9:14 AM

Blogger Tim said...

Wow, I never thought that I would be floored by such a profound expression about "the circus".

So if you get the elephant to do a trick, is it a "publicity stunt"?

11:03 AM

Blogger Skip Lineberg said...


Glad you enjoyed the blog article!

"Stunt" ... "trick" ... I get it. Guess it would be a publicity stunt, now wouldn't it?!?


12:55 PM


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