Marketing and the Circus

This wonderful gem was sent to me today by friend and marketing genius, J.J.:

"If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,' that's advertising. If you put the sign on the back of an elephant and walk him into town, that's promotion. If the elephant walks through the mayor's flowerbed, that's publicity. If you can get the mayor to laugh about it, that's public relations. And if you planned the elephant's walk, that's marketing."

source: Reader’s Digest


Now if that's not a great explanation of the science of marketing, I've never seen one! Thanks, J.J.!!!