Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, July 23, 2008

We're Back

Hello, marketing geniuses! Yes, we're back. It's really me, Skip Lineberg, from Maple Creative. If you've been here lately, you have undoubtedly seen some weird stuff at this URL. "Blog Not Found" messages. A spoof image of our blog. SPAM ads. All kinds of weird, unauthorized junk.

But now, we are back. The real deal. I wish I could tell you how great it feels to type these words. It feels great for several reasons, but primarily because for the last 10 days, I had no blog. Marketing Genius was taken away from us about 10 days ago. It feels great to be back blogging again. Thanks to many, many people who helped us through this miserable episode, we regained control of Marketing Genius today around 3:30 pm (8 hours ago) today.

So what happened? And how did it transpire?

It's a long, complicated story. I still do not have all of the answers; neither does Blogger, or Google. We probably will never know all of the details. That's irrelevant. We have nothing to hide. And I promise to share this story with all who want to know.

The hijacking of Marketing Genius is a story of copyright infringement. It involves confusion and misinformation. Conversely, it's a story of the true power and real, inherent beauty of social networking. It's a story of friendship ... of strategy and decision-making. And finally, perhaps more than anything, it is a story of the Power of the Press. We battled back, utilizing a two-fold strategy of legal and media tactics.

There are lessons here for everyone. So come on back tomorrow, and learn more, as we reveal this frightening, complicated series of events. What happened to me could happen to any blogger.

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Blogger Andrew Beckner said...

Congratulations, and I think I speak for many when I say I'm quite interested in hearing you tell the tale.

Welcome back!


11:06 PM

Anonymous Justin Seibert said...

Yay! Glad to have you back.

7:48 AM

Anonymous Anonymous said...

Skip > So glad you're back. Having witnessed this awful ordeal from the sidelines, I know there is a lot that others can learn from your story. It's a message that everyone with a blog should read and understand! XOXO, EB

2:01 PM

Anonymous Todd B said...

The world is a much better place now that Marketing Genius is back in the blogosphere. I am looking forward to reading your page-turner of how it all transpired.

Congratulations on your comeback!

3:25 PM

Blogger Rebecca Burch said...

I'm so glad you're back! Whew! What an ordeal!

8:11 PM

Anonymous Anonymous said...

Go's a dangerous world out there. Live and learn. I'm glad that you are back.

Scot Jackson
Dream Catcher Creative

9:19 PM

Blogger jenniferwood said...

Thank goodness! I was going crazy without this blog!!!!
Your faithful Maple Groupie....

1:47 PM

Blogger Skip Lineberg said...


Glad to see you here. Thanks for your comment and your support.


3:22 PM

Blogger Skip Lineberg said...


Thanks for your support. You were a beacon of hope during that dark abyss.


3:23 PM

Blogger Skip Lineberg said...


"Whew!" is right. Thanks for your support and encouragment.


3:24 PM

Blogger Skip Lineberg said...


Very kind of you to stop by and post your encouraging words! Thanks.

I will try to tell this story in a way that makes the whole community proud. You all are the reason for this blog.


3:26 PM

Anonymous Anonymous said...

Quoting a mutual friend, "When technology goes wrong everyone has a bad day", or in your case several days. Glad to see that you are back at it. - Terri

9:51 PM

Blogger Skip Lineberg said...

Dear Terri anonymous,

Now that is a familiar quote ... and one that I have learned all too well this year. Thank you for stopping by and taking the time to post your comment. Much appreciated!


5:13 PM

Blogger Skip Lineberg said...


Thanks for your kind words and your encouragement.


5:13 PM

Anonymous Trish said...

Skip ~ I just learned about this experience...I am so proud of your undeniable spirit of OGIGO! I look forward to hearing more details and learnings.

5:52 PM

Blogger Skip Lineberg said...


Thanks for your comment, your encouragement and your friendship. I have learned much from you. Arm in arm we go!


10:53 PM


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