This summer, with the economy lagging and gas prices soaring, many folks are taking a staycation instead of a vacation. I heard that term for the first time recently, and I cannot recall where I heard it. But I love it. Appears to have emerged in summer 2006 and gained in popularity with a slight variant this year.
Official Urban Dictionary definition here.
Staying closer to home on vacation ... or staying home instead of travelling at all. The staycation--so 2008, isn't it?The staycation trend has obvious and serious impact for our friends and clients in the travel and tourism industries. What stories have you marketing geniuses heard about smart ways to tap into (or overcome) the staycation trend?