Hottest Thing at Car Show

The photo at left shows the interior of the new minivan from Chrysler. Most notable is their innovative "Swivel 'n Go" (tm) table, which is removable. It is a fairly new option on the Dodge Grand Caravan and the Chrysler Town & Country.

I cannot begin to describe the excitement that I observed surrounding this table. It created quite a buzz! The materials for the table could not cost more than $100. By contrast, the value of the table and its utility, especially for parents and their kids, is huge ... maybe 20 times the cost! For Chrysler, this simple table will attract new buyers as long as it remains unique in the marketplace.

The point here is that you don't need a fortune to be innovative or to create value for your customers. Often, it's the little, inexpensive things that have tremendous impact. Seeing this was a great reminder for me. (And my two kids had so much fun visiting this demo minivan and testing out the table. I could hardly get them out of the vehicle.)