Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, August 24, 2007

Back on "The TOUR" - Posts from the Pete Dye Classic

Day 5: Thursday

Round 1 is over…well, not quite. A 40-minute fog delay delayed the start this morning. At 8:06 p.m. play was suspended due to darkness. Fourteen players must finish their round Friday morning, take a short break and start on Round 2.

While the golf is certainly impressive at the National Mining Association Pete Dye Classic, what’s equally impressive is the event operations staff of the Nationwide Tour even in the face of the unexpected (fog, darkness, etc.). Every process is down to a science. They have to be when dealing with 156 competitors, international television, and 30,000 spectators.

What processes do we employ as marketing professionals? Why do we employ them?

Do our processes impact profitability, improve operations, or impact the overall success of our marketing campaigns or events?

If so they’re worth developing…and they’re certainly worth applying and enforcing. After all, in the words of the great Crash Davis in the movie Bull Durham (excuse the departure from golf for a moment), ‘Sometimes you win. Sometimes you lose. Sometimes it rains.”

The processes help you prepare for all three.

Not a long post today (It’s almost 10:00 p.m. and I’ve been here since 5:00 a.m.). Just something to think about.

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