Leveraging the Bus Driver - A Case of Marketing Genius
Seen recently, along a rural stretch of I-95 in the Carolinas, the following billboard message:
Burger King - 5 miles ahead
Bus drivers eat free!
I would bet that many otherwise undecided bus drivers have enjoyed many a free meal at that Burger King. I'll also bet that the decision of where to stop and eat often falls to the bus driver, no? What a clever concept and compelling offer!
The right message in the right place at the right time ... is a powerful combination. Kudos to the marketing genius who conceptualized and implemented this billboard offer.