Leveraging the Bus Driver - A Case of Marketing Genius
Seen recently, along a rural stretch of I-95 in the Carolinas, the following billboard message:
Hungry?
Burger King - 5 miles ahead
Bus drivers eat free!
I would bet that many otherwise undecided bus drivers have enjoyed many a free meal at that Burger King. I'll also bet that the decision of where to stop and eat often falls to the bus driver, no? What a clever concept and compelling offer!
The right message in the right place at the right time ... is a powerful combination. Kudos to the marketing genius who conceptualized and implemented this billboard offer.
Labels: billboard, Burger King, bus driver, marketing
posted by Skip Lineberg at 11:04 AM
2 Comments:
I must admit....It makes me rethink my career choice for a minute or two! Free meals!?
I've seen many billboards on my many travels, but never one like this.
Great post, Skip!
10:16 AM
Jen-
Too funny! We would never allow you to leave the marketing profession.
Thanks for your comment--very much appreciated!
Skip
10:34 AM
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