Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, August 15, 2007

Leveraging the Bus Driver - A Case of Marketing Genius

Seen recently, along a rural stretch of I-95 in the Carolinas, the following billboard message:


Burger King - 5 miles ahead

Bus drivers eat free!

I would bet that many otherwise undecided bus drivers have enjoyed many a free meal at that Burger King. I'll also bet that the decision of where to stop and eat often falls to the bus driver, no? What a clever concept and compelling offer!

The right message in the right place at the right time ... is a powerful combination. Kudos to the marketing genius who conceptualized and implemented this billboard offer.

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Blogger Jen said...

I must admit....It makes me rethink my career choice for a minute or two! Free meals!?

I've seen many billboards on my many travels, but never one like this.

Great post, Skip!

10:16 AM

Blogger Skip Lineberg said...


Too funny! We would never allow you to leave the marketing profession.

Thanks for your comment--very much appreciated!


10:34 AM


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