Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, August 14, 2007

What’s the difference between an “agency” and a marketing firm?

An agency simply places ads.
An agency is reactionary.
An agency says “yes” because they don’t know enough about your company, your services, and your benefits to say no.

By contrast, a marketing firm is your business partner.
They understand your problems.
Your market share.
Your customers.
Even your competitors.
A marketing firm is at the table in your strategic planning sessions with meaningful input and ideas. They don’t care about fancy creative unless it sells.
A marketing firm is involved in your organization enough to understand, get detached enough to remain objective. Even innovative.

If you’re still getting “agency” service…. it’s time to fire your agency.

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