A to Z of Marketing – A: Ask the Right Questions

Wait – before you rush into an expensive marketing program – take a few moments to ask yourself the following:

1.) WHO is my customer? Conduct a mini-research campaign to find out the demographics of your target market and - most importantly - what motivates them to buy. I’m always amazed at the number of clients that want to begin marketing their business without a careful analysis of this fundamental question.

2.) WHAT is my differentiating factor? This is the unifying thread that should run through all of your marketing, and it usually comes in answer to the question “What (client) problem does my business solve?”

3.) IS my product/service as good as it can be? All the marketing in the world can’t save a bad product – it will just let people know it’s bad faster.

Author’s Note: This is number 1 in a 26-part series on marketing essentials. Be sure to check back often for new updates and insights.