Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, April 12, 2007

Maple Creative Grabs Gold

Following our recent success at the Charleston ADDY Awards – where we won four Gold ADDYS, three Silver ADDYS, Best of Show and Judge’s Choice – Maple Creative and our client Clayman & Associates teamed up to bring home our first regional advertising award. The Clayman & Associates “Clear Solutions” direct mail marketing campaign was awarded the Gold ADDY in its division at the 2006 American Advertising Federation District 5 regional competition in early April 2007. [What's an Addy?]

Clayman & Associates, a forensic and clinical psychology firm led by Dr. David A. Clayman, is a long-standing client of Maple Creative. Over the past three years the collaborative partnership has garnered several ADDYS and Crystal Awards from PRSA. Featuring custom photography by Rick Lee, the “Clear Solutions” postcard campaign was designed and implemented by our creative director, Thomas White, and our client services manager, Emily Woodson Tucker. Our team had tremendous support on the client side from Kim Lawson - marketing director at Clayman & Associates.

The direct mail postcard campaign is part of a strategic marketing plan, conceptualized by Maple's Chief Creative Officer, Skip Lineberg, in collaboration with Dr. Clayman, and aimed at raising awareness of two key Clayman & Associates service offerings: evaluations and effective interventions. The target audience includes law firms, healthcare, small business owners and high-net-worth consumers.

It's truly a pleasure to collaborate with Dr. Clayman, a marketing genius if there ever was one!

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Anonymous Anonymous said...

Congratulations to everyone at Maple. I'm never surprised by your awards.

Good work, as always.

Matt Ballard

7:57 PM

Blogger Rick Lee said...

Very cool! That was a really interesting campaign to work on.

8:30 AM

Blogger Jen said...

Congrats!!!!! Kudos to Maple and Dr. Clayman. What a great campaign, what a great guy, and what a great marketing firm! (Please congratulate Dr. Clayman as well if you see him before I do.)

I wish I would have been there to see you accept the awards! But I'm sure you'll be accepting some next year as well! :)

10:29 AM


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