Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, June 02, 2005

The Best Java Jacket in the World

My friend and colleague, Mr. Malinoski, is on this personal crusade to rid the world of ineffective java jackets.

I present the world's best. It's made by Illy, an Italian maker of coffee, equipment and accessories.

The Illy coffee insulator looks cool and works great! It looks like a million bucks ... stylish, double-lined and most importantly, thick enough to prevent hot hands.


Blogger Mau said...

hehe, being Italian, I cannot agree more...

As extra trivia, the Illy family is also mayor of Trieste, the Italian city where they are based.


Mau (

9:19 PM


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