How Advertising Works

A really cool thing happened to me this morning.

I witnessed a small ad in a newspaper work.

Here's the story:

For about a year, I have been driving an old, high-mileage (160K miles), pseudo-reliable Jeep to work.

Two weeks ago, I realized that I needed to bite the bullet and get a second (newer, more-reliable, safer) vehicle. I have three small children and my work has recently caused me to spend more and more time on the road.

Now, my Jeep, sits behind my house, waiting for me to figure out what I want to do with it.

My initial idea is to donate the car to something called the "Good News Mountaineer Garage." They fix up older cars and provide them to people that are reentering the workforce.

I don't even know if they would want the beast of a car - I just hoped it would do someone some good.

I have not called yet, the task keeps getting knocked down on my list. It also involved a trip to the DMV to get the title.

Lo' an behold, there in the newspaper, a small space ad that said "Donate That Car." Oh, it gets better - "we handle the DMV" and "we pick up your vehicle."

Can you belive it? This ad was two inches wide by one inch high, no pictures - just pure feature benefit, targeted towards a pretty small audience - specifically me.

I clipped the ad, will call in the morning and hopefully someone will get some good use out of my old Jeep.

Advertising Works!