Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, April 04, 2004

PG.comHere's a marketing game. Figure out how many Procter and Gamble Brands you use in a week by looking on the P&G site, under U.S. Product Information, look at the Choose a Brand drop down menu.

Annualize the amount of money Procter and Gamble gets from you each year by you purchasing products they make. What's their share of total grocery/household expenditures? That's the power of mass marketed Brands dollarized.


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