PG.com

PG.comHere's a marketing game. Figure out how many Procter and Gamble Brands you use in a week by looking on the P&G site, under U.S. Product Information, look at the Choose a Brand drop down menu.

Annualize the amount of money Procter and Gamble gets from you each year by you purchasing products they make. What's their share of total grocery/household expenditures? That's the power of mass marketed Brands dollarized.