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Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, April 01, 2004

For Those Who Play, Laptops Get Serious

For our friends and clients in the gaming industry, here's an interesting article from the NY Times. It speaks to the breadth and impact of gaming, which is carrying over into PC hardware and other sectors.

The irony is that the tool (personal computer) created the game and brought it to be. Decades later, the product created by the PC (i.e., the computer game) is influencing the design and mechanical/electrical engineering of the personal computer. Hmmm.

For Those Who Play, Laptops Get Serious

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