Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, March 30, 2004

Advertising agency billings more heavily scrutinized

From the Wall Street Journal - March 29, 2004...

A front-page story proclaimed that ad-agency clients are scrutinizing agency billings more vigorously than ever. Clients are questioning hourly bill rates and monthly retainers with respect to the value delivered and ultimately the results generated by those agencies. The story went on to say that clients today want to pay for results.

Well that's no surprise!!

At Maple Creative, we say, "Bring it on!" As a marketing firm, we begin our work by defining tangible, measurable results and then working with our clients to achieve those results.

We're ready! Compensate us for the results we generate for your business.


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