Media multi-tasking

Yet another study on simultaneous media usage has confirmed what many media pros have long suspected: audiences continue to inhale several media at once, even at work. Conducted by the Mobium Creative Group, the survey found that as many as 83 percent of business professionals media-multitask while performing activities related to their jobs.

The report arrives on the heels of a similar study conducted by Agora/BIGresearch. Unveiled a mere eight days ago, the report revealed that 70 percent of media users try at one time or another to absorb two or more forms of media at once.


MediaDailyNews 04-02-04