Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, March 29, 2004

Plague Of The Handwritten Signs

I see Brand damage all over our city/town. Handwritten signs trying to inform me about a clothing store sale in the mall, a craft fair at a craft store, wireless service for sale, pizza - arugh! #1 - I can't read them. #2 If you argue that sales go up when you put the signs up, then imagine what would happen if we actually put the message in a format that people could read it.


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