Marketing Genius from Maple Creative

Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, May 14, 2008

Three Marketing Guys

Search No Evil
Inspire No Evil
Speak No Myths of Evil

Pictured above (left to right): Justin Seibert - President, Direct Online Marketing, Wheeling, West Virginia; Skip Lineberg - Chief Creative Officer, Maple Creative, Charleston, West Virginia; and Jeff James - CEO, Mythology, Charleston, West Virginia.

Photo courtesy of Jason Keeling, photographed at Next Generation Marketing, Huntington, W.Va. May 13, 2008.

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Tuesday, May 13, 2008

More - Next Gen Marketing - Huntington, W. Va.

Justin Seibert in action, making a compelling point about customer engagement at Next Generation Marketing, an intensive, high-impact marketing workshop.

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Next Generation Marketing Huntington

Jeff James engages the audience around new rules, new marketing. Our series continues tomorrow in Charleston, then later this month in Morgantown, West Virginia. We'll wrap up in Martinsburg on June 12. Thanks to everyone who attended today! Great to be in the learning space with you.

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Monday, May 12, 2008

Next Generation Marketing

A few hours ago, we finished preparing for the Next Generation Marketing workshop. Tomorrow is our first stop on the roadshow. So it's off to Huntington, West Virginia, and the Pullman Plaza Hotel. Here are a few highlights from the content presentations:

  • Sticky Stories
  • Scandal
  • Petroglyphs
  • Archetypes
  • Detractors
  • Raving Fans
  • Engagement
Sounds like something fun, doesn't it! Hey - if you use your imagination that list could be the storyline (chapter titles) from a Harry Potter novel (the one where he conquers the villains to the delight of everyone before winning the girl). Or not!

I am excited to learn from Jeff James, Justin Seibert and all of our guests. Plus, I can't wait to hear Snowshoe Mountain Resort CEO Bill Rock talk about marketing a mountaintop destination.
And we picked up some press over the weekend in the Charleston Daily Mail and Huntington Herald-Dispatch!
Several seats remain in Huntington but Charleston (on Wednesday, May 14) is almost full to capacity. Check out our nifty event info site and register before it's too late!

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Tuesday, April 22, 2008

WV Association of Convention and Visitors Bureaus

It is always a pleasure to speak with the talented and energetic folks who are West Virginia's ambassadors and leaders in travel and tourism. If you are visiting by way of our meeting at the West Virginia Association of Convention and Vistors Bureaus Annual Conference, I welcome you. And I cannot wait to hear about the launch of your own travel/promotion blog.

Here's a link to my presentation slides. They are uploaded to Slideshare, and you can view them online or download them. [Please be sure to attribute quotes to appropriate authors. Thanks.]

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Thursday, April 10, 2008

Next Generation Marketing - a unique learning opportunity

Over the past several years, I've done dozens of bootstrap marketing seminars and other "marketing overview" one-hour presentations. Invariably, the attendees request additional training for more in-depth marketing, or more advanced training, especially on the latest Web 2.0 and social media tactics. Jeff James of Mythology Marketing and Justin Seibert of Direct Online Marketing have shared similar experiences and similar feedback. Finally, we have decided to give you what you want. I am looking forward to collaborating with these two fine marketing geniuses, for whom I have great respect.

Next Generation Marketing is officially "on." We have put together a full-day seminar of advanced marketing content. This seminar is for experienced marketing executives; it is not beginner level content. We will be emphasizing the new marketing tactics (Web 2.0, social media, search engine strategies, etc.) with a special focus on accountability and marketing ROI.

We'll be hitting five cities in a 30-day span from April 30 through May 22. In fact, we are declaring: May is Marketing Month!

April 30 - Martinsburg - Holiday Inn
May 13 - Huntington - Pullman Plaza Hotel
May 14 - Charleston - Embassy Suites
May 21 - Wheeling - Wheeling Island Resort
May 22 - Morgantown - Waterfront Place Hotel

In addition to our trio, we will have one or more "marketing superstars" as guest presenters. So far, these include the top marketing execs from CAMC and Snowshoe. We'll keep you posted as the other superstars are booked. We have an exciting group of sponsors forming too, including The State Journal and Continental Airlines.

We hope you will make plans to attend. Jump on our event Web site to get all the details and to register online.

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